Results of a research conducted by the “Best Buy Award” in Serbia have shown that Serbs mostly appreciate the products made by the companies “Bambi”, “Takovo”, “Nivea”, “Adidas” and “Opel” when it comes to the value they got  for the money.


The survey, conducted by the Swiss organization “Icertias” in October this year, involved 57 different economic categories in the retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, finance, announced today the Swiss Agency.

In the survey, respondents were asked to give an opinion based on personal experience about the product or service as the best quality for the money spent.

The survey responses were not offered, citizens were free to choose producers.

The survey was conducted on a sample of 1,200 citizens of Serbia – Internet users over the age of 15.

Icertias (International Certification Association) is a private, politically independent organization with headquarters in Zurich, which aims to encourage innovative ways to market research and testing on the local and international level.