Zlatibor is a mountainous region situated in the western part of Serbia. Zlatibor is an important tourist area of Serbia, with resources for health tourism, skiing and hiking.

The main city of the region is Užice, located at the foothills of the mountain, and most of the area belongs to the muicipality of Čajetina. Town of Zlatibor emerged from a group of vacation homes into a full-fledged urban location.

Zlatibor is administratively divided into two municipalities within Serbia: Čajetina and Užice, in the Zlatibor District. The railroad Belgrade-Bar passes through Zlatibor.