BELGRADE – Serbian Ambassador to Russia Slavenko Terzic believes Russia should employ in a greater degree methods of humanitarian influence, ‘soft power’, in the Balkans as a counter to information domination of other countries.

“It seems to me that Russia should also think how it can be present in the Balkans, may be in a more organized manner, especially in cultural and scientific terms… We see practically no ‘soft power’ of Russia in the Balkans,” he said.

The diplomat said that at the moment the region was seeing a strong influence of American media corporations, as well as Qatar’s broadcaster Al-Jazeera.