Playboy Founder Hugh Hefner dies from natural causes at his mansion in Los Angeles. Playboy Enterprises released a statement that Playboy founder Hugh Hefner peacefully passed away on Wednesday night at the age of 91 surrounded by his family.

Hugh Hefner became a symbol of sexual revolution after in 1953 he had published the first issue of Playboy magazine with naked photos of Marilyn Monroe on the front cover. The circulation accounted for more than 53,000 and the edition was sold out immediately, which marked the great success of Hugh Hefner.

He created a famous brand that defined the sexual culture for many years to come.