Content online can affect consumers’ purchasing habits greatly. In fact, 80% of consumers’ can be said to base their opinions of a product based on the content they have consumed online. This makes content an important tool for marketers to utilize in the promotion of their products and services, as well as the development of a brand image for their organization.
Content marketing is a strategy whereby content is fabricated and tailored to target a specific audience online, in order to manipulate their perception of a certain product and change their buying habits. This method can be used to attract audiences, and boost business. In order to reach a target market, content must be created specifically for them, based on market research of their behavior.
Methods for Successful Content Marketing
The focus of content marketing should be the creation of content that consumers seek. It must be useful and applicable for their purposes to attract them. According to Jaynike, in this era of social media reviews, online content is an essential tool in marketing and has become indispensable to businesses both small and big.
To ensure that your product reaches all categories, content marketing provides an important means of introducing your activities to gain more customers and visitors, and in our article today, we will show you a comprehensive guide to the content marketing plan.
Who among us does not want or wonder how to write marketing content that attracts a lot of audiences, what is the benefit of content marketing, what are its forms, objectives, and principles, and how to create successful marketing content.
The Strategy of the 80/20 Rule.
Here we must note the important rule of 80/20, which must be applied within the content marketing strategies, meaning that 80% of your site’s content must be useful to the visitor and address his problems for free. Only 20% is promotional content geared towards purchasing a service or product. If the content is more promotional than is it useful, the consumer will quickly catch on to the marketing ploy and lose interest. People are not generally inclined towards promotional content.
Useful content, however, is extremely attractive. For example, an article on how to change tires is rendered completely useless; if half the article contains text where the writer is going on about how great this specific brand of lug wrench is. Instead, successful marketing content would be a detailed explanation on how to change tired, with a line or two on that lug wrench.
Useful content is essential, but you don’t have to go at it alone. According to SaaStopia, AI writers are helping content managers increase speed and impact of their content production.
Benefits of Content Marketing
The benefits of content marketing are very obvious. In general, when creating any content marketing plan, consider from this standpoint, the audience classification steps must be known. And focus on the best practices when developing an audience outreach strategy.
Here are the most important benefits of content marketing:
- Improve the visibility of your site, and search results are issued in all engines, the most famous of which is Google, in an unpaid form, away from sponsored ads.
- Increase confidence and increase the target audience’s awareness of your company, spread your brand and promote it. And also to increase his knowledge of the company’s products and services.
- Increase the number of visitors and attract more audience to your website, thus converting visitors into customers and increasing purchase orders on your products.
- Supporting various e-marketing channels, content marketing is the basic rule for marketing through other means, such as social networks, as it provides your posts with benefits. And it makes your posts more interactive with customers to find out what is missing.
Types of content marketing
Visual content
Videos and photos shared on social media websites such as Instagram and Facebook are especially engaging and can be a very effective form of content marketing. They may require more effort to produce, but they are well worth the trouble.
Audio content
Podcasts and music that can be shared on audio streaming websites. This is not as widespread as video or written content, as there are limitations to marketing purposes. However, it can still be a useful marketing tool.
Written content
Although many may think reading has gone out of fashion, young people are still reading massive amounts of content – on social media. Articles and long posts that can be easily shared on social media platforms can be used to create content that is useful in marketing products and services. This is particularly useful for reviews of products.
Getting Influencers to Create Content For You
The easiest way to make enormous amounts of content market your products, and reach a large portion of the market, is to hire influencers to be the content creators. These are individuals with a large number of followers that can be considered as opinion leaders of the market. When they express an opinion on a product or service, they can significantly affect the market. This is because users will generally trust their opinions and follow their recommendations. Influencers can be found in almost all social media platforms, and create content of all different types.
User-Generated Content
Another method of creating content is to ask users to review the products or the business. This type of content, from regular social media users, is more likely to be honest and viewed as a trusted source of information. It should be noted that in this case, there is no control over the type of content that is created, and a bad product review will have the opposite effect on a brand’s market share. High-quality products that are tailored according to the consumers’ needs can benefit from this method, but newcomers need to be more careful with their marketing strategy.
To conclude, marketing teams looking to reach a larger portion of their target market should think of creating content with the specific purpose of marketing their products. Content marketing is an excellent method for brand development, and can subtly change consumer perception of a brand or product. Thus, marketing teams can use content to manipulate consumer behavior to boost traffic and increase revenue.