Why Do Odds Vary Between Online Bookmakers?

We all know that betting on sports can be a lucrative enterprise – even if you’re not the best at math. But what happens when you bet on sports online? The odds can be different, depending on where you are betting. In this article, we’ll explore why online bookmakers’ odds vary, and what that means for your chances of profiting from a bet.

Ways in Which Odds Can Change Over Time

Source: betstories.com

Odds can vary over time between online bookmakers. This is because the odds of different betting options available on a particular betting website can change at any time, depending on the amount of money being wagered and the odds offered for that particular betting option.

For example, if a betting website offers 1/4 odds for betting on NFL games, but 3/8 odds for betting on college football games, then the NFL odds will be higher (3/8) than the college football odds (1/4). This is because the money wagered on NFL games will be more than the money wagered on college football games.

Therefore, if you want to bet on NFL games, you should visit a website that offers higher NFL odds than most other websites. However, if you want to bet on college football games, you should visit a website that offers lower college football odds than most other websites.

Why Do Betting Markets Vary?

Source: sportsbettingdime.com

There are a few reasons why betting markets might vary, even between different online bookmakers. Some online bookmakers might only offer fixed-odds betting, while other providers might offer both fixed-odds and margin betting options.

Additionally, some bookmakers might have more favorable odds for certain types of bets (e.g. horses and dogs) while others might offer better odds on certain events (e.g. Premier League football), such as Bet365.

How Do Bookmakers Incent Customers to Play?

Source: ghanasoccernet.com

When somebody bets on a sports event or match, they are essentially placing a bet with a bookmaker. The bookmaker will then use a number of different strategies in order to try and win the bet for their customer.

– One common strategy is known as ‘customer retention’. This means that the bookmaker will aim to keep as many customers as possible by providing good odds and promotions. If the customer loses their bet, they may be offered a refund or a new bet at better odds. In order to keep these customers, the bookmaker must provide them with attractive betting options and make sure that their bets are paid out quickly.

– Another strategy used by bookmakers is known as ‘propensity to gamble‘. This refers to the fact that some people are more likely to gamble than others. Bookmakers will target these customers by offering them higher odds on certain bets and by giving them smaller returns for losses. This way, the bookmaker can hope that the customer will continue gambling with them even when they lose money.

However, not all customers are content with this type of strategy. Some people feel that they are being taken advantage of, while others simply do not enjoy losing money. So, what else can a bookmaker do to incent customers to gamble?

– One common strategy is to offer bonus bets. This means that if the customer places a bet and wins, they will receive a bonus payout. This bonus payout can be large, so it is important for the bookmaker to make sure that it is displayed prominently on the betting page.

Source: sportsbettingdime.com

– In addition, some bookmakers will also offer exclusive offers only to customers who have placed a certain number of bets with them. This way, the bookmaker can try and keep these customers by attracting them with exclusive deals and high bonuses.


Odds vary between online bookmakers, which can make it difficult to know which one is the best for you. However, by understanding how odds work and what affects them, you can make a more informed decision about which betting site is right for you. By understanding the different factors that affect odds (such as bet size, bet type and vigor), you can find the perfect online betting platform that meets your needs.